Iran Method Market Research Institute

The Market Research Institute of Iran is a method of an international and specialized market for market research in quantitative and qualitative research. In the past three decades, it has been able to satisfy domestic and foreign companies as a customer by conducting market research and marketing strategy and marketing strategies.
In recent years, the Department of Qualitative Research has been proud to offer new services based on demand by upgrading and updating new methods and techniques, in order to meet the needs and demands of its customers in the field of qualitative research, or to differentiate them with other companies in this sector. Customers are eager.
In our opinion, as one of the pioneers of market research in Iran, qualitative research methods have helped more than quantitative methods of identifying and analyzing the black box of human decision making and modeling in the marketing sector.
During the years of work and trying to maintain the main slogan and claim of a credible, deep and satisfactory inquiry into the problem, we found that all the strategic elements, including the vision, mission, goals and values of the Iranian Institute, were based on it.

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Market research or market research is a term that refers to the process of collecting information about target audiences and target markets. The main role of market research is to help a company or a business organization with a deep view of customers or consumers in order to better meet their needs. This process of market research is able to compete with other players in the same industry and helps in analyzing things like market size, competition, and market needs.
In fact, market research is the systematic and targeted collection and analysis of data on target markets, competition, and the environment. Market research techniques and analytical and statistical methods for collecting and interpreting information in a systematic manner. This process involves social research in the business environment.
Scientific discoveries used to make marketing decisions. Generally, it includes: 1- Market research: Identify a particular market and its size and other features. 2- Product study: Identify a need or desire for product or service features that make it satisfying. 3. Customer Study: Identify the preferences, motivations and behavior of the target customers.

Market research can be considered as an approach to the needs of customers as follows. Some of the factors that can be considered through this process are:
۱ Trend in the market is a trend or market change over a given period of time.
۲٫ Segmentation of the market: This sector segment divides the market into a subgroup of similar characteristics and needs to create a distinction between demographics, choices, gender, personality, and so on. Market segmentation is a process by which a market is subdivided into distinct subdivisions from customers whose needs and characteristics are the same. Since each customer has the same needs and desires, they respond to a marketing plan and a specific product in a similar way. Market segmentation helps to capitalize on core customers by dividing a large market into smaller ones.
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Utilizing the opportunity, one of the biggest benefits of doing market research is to enable you to find various opportunities in the market and to effectively exploit them. For example, it’s possible to find out if your product is relevant to the audience, and if not, market research will help identify relevant audiences. Encouraging communications, market research will help you find the best way to communicate with customers. After obtaining the results of the research, the nature, audience, personality, interests, lack of interests, etc. of the audience will be identified, which will make it easier to connect and reach. Minimizing risk Another major benefit of market research is to help minimize business risks and take action on specific topics. Market trends and markets, market conditions are constantly changing. In such a scenario, only complete market research can continue to develop, and then formulate the program to suit the current and needed needs of customers. Discovering potential problems, since market research shows reactions, choices, and customer preferences, a business can change the product while it is still in production or in the production process. If one of the research results is available, finding problems and then working on them is easier.